Privacy Policy

Effective date: 12 May 2026 | Last reviewed: 12 May 2026

1. About this policy

Superior Renovations (“we”, “us”, “our”) is a trading name of Superior Construction Group Limited, a company registered in New Zealand. Our registered office is at 16B Link Drive, Wairau Valley, Auckland.

We are committed to protecting your privacy and handling your personal information in accordance with the Privacy Act 2020 (New Zealand) and the thirteen Information Privacy Principles (IPPs) set out in that Act, including the new Information Privacy Principle 3A (notification of indirect collection) which came into force on 1 May 2026.

This policy explains what personal information we collect, how we collect it, why we collect it, who we share it with, how we protect it, and the rights you have over your information.

This policy applies to information collected through our website superiorrenovations.co.nz, our showroom and offices, our phone and email communications, our social media channels, and any forms or platforms we use to interact with you.

2. Our Privacy Officer

Under section 201 of the Privacy Act 2020, we have a designated Privacy Officer responsible for ensuring our compliance with the Act, dealing with your requests for access to or correction of your personal information, and working with the Office of the Privacy Commissioner when needed.

You can contact our Privacy Officer at:

3. What personal information we collect

The types of personal information we collect depend on how you interact with us. We may collect:

3.1 Information you provide directly

  • Contact details: your name, email address, phone number, and physical address.
  • Property details: the address of the property you want renovated, type of dwelling, ownership status, and details about the work you are considering.
  • Enquiry details: the services you are interested in, your budget range, timeframe, design preferences, and any other information you share with us in messages, calls, consultations or our showroom.
  • Identity and verification information: information we may need to verify your identity if you ask to access or correct your information, or if you apply for financing.
  • Photos and measurements: photos, plans, or measurements of your property that you share with us, or that we take during site visits and consultations (with your knowledge).
  • Marketing preferences: whether you have opted in to receive marketing emails, SMS or other communications.
  • Reviews and testimonials: feedback, reviews, photographs and quotes you provide that you have agreed we may publish.

3.2 Information we collect automatically when you use our website

  • Device and browser information: IP address, browser type, operating system, device identifiers, and screen size.
  • Usage information: the pages you visit, the time and date of your visit, the time spent on each page, the website you came from, and the links you click.
  • Location information: approximate location derived from your IP address (we do not collect precise GPS location).
  • Cookies and similar technologies: see section 8 below for details.

3.3 Information we collect from other sources (indirect collection)

From 1 May 2026, the Privacy Act 2020 (as amended by the Privacy Amendment Act 2025) requires us to tell you when we collect your personal information from someone other than you. This is called “indirect collection.”

Most of our leads come directly from people who contact us through our website, by phone, or in person. However, in some circumstances we may also receive your personal information indirectly from:

  • Referrals: when a designer, architect, real estate agent, building consultant, supplier or existing customer refers you to us and passes on your contact details (with your knowledge).
  • Sub-contractors and suppliers: if a sub-contractor or supplier we work with passes on your enquiry to us.
  • Social media lead forms: if we run a Facebook or Instagram lead-form ad and you submit your details through it, Meta provides those details to us.
  • Finance provider: if you apply for interest-free finance through our finance partner, Q Mastercard, we may receive limited information from them about the status of your application (such as whether it was approved or declined, and any conditions relevant to the renovation project).
  • Public sources: publicly available information such as property records, business registers, or publicly visible social media profiles, used only where reasonably necessary for the work you have engaged us for.

When we collect your personal information indirectly, we will take reasonable steps to make you aware of the matters set out in IPP3A as soon as reasonably practicable, unless an exception under the Act applies (for example, if you have already been made aware, or if telling you is not reasonably practicable in the circumstances).

4. Why we collect your personal information

We only collect personal information for purposes connected with our business. The main purposes are:

  • To respond to your enquiry and provide you with information about our services.
  • To prepare a quote, feasibility report, design proposal, or contract for your renovation project.
  • To arrange and conduct consultations, site visits and design appointments.
  • To carry out renovation, design and construction work that you have engaged us for, including coordinating sub-contractors, suppliers, designers, and project managers.
  • To process payments, manage accounts, issue invoices and meet our tax, accounting and record-keeping obligations under New Zealand law.
  • To assess your eligibility for interest-free finance through Q Mastercard (if you apply for it).
  • To communicate with you about the progress of your project, including scheduling, variations and follow-up.
  • To ask for feedback, reviews and testimonials about your experience with us.
  • To send you marketing communications about our services, offers, design inspiration and renovation tips, where you have opted in to receive them.
  • To improve our website, services, customer experience and marketing effectiveness.
  • To meet our legal obligations under the Building Act 2004, the Health and Safety at Work Act 2015, the Consumer Guarantees Act 1993, the Fair Trading Act 1986, the Tax Administration Act 1994, and any other applicable New Zealand law.
  • To enforce our terms and conditions, protect our legal rights, and respond to legal claims or regulatory investigations.

5. Who we share your personal information with

We share your personal information only as needed to deliver our services and run our business. We do not sell your personal information to third parties for their own marketing purposes.

The categories of recipients we may share your information with are:

  • Our staff, designers, project managers and consultants involved in your project.
  • Sub-contractors and tradespeople we engage to carry out work for your project (builders, plumbers, electricians, tilers, painters, gas-fitters, and similar trades).
  • Suppliers of products and materials used in your renovation (for example, when we order kitchen cabinetry, tiles, fixtures or appliances on your behalf).
  • Q Mastercard, if you apply for interest-free finance.
  • Our IT, marketing and business service providers, including Microsoft 365 (email, calendar, document storage), Constant Contact (email marketing), our website hosting provider, our accounting software, and our project management software.
  • Advertising and analytics platforms: Meta (Facebook and Instagram) and Google (including Google Ads, Google Analytics, Google Tag Manager, and Google reCAPTCHA), which we use to measure and improve our advertising and website. See section 8 for more on tracking technologies.
  • Our professional advisors, such as our lawyers, accountants, insurers and auditors, where reasonably required.
  • Government, regulatory and law enforcement agencies, where required or authorised by law (for example, Inland Revenue, Auckland Council, MBIE, WorkSafe, the New Zealand Police, or in response to a court order or formal regulatory request).
  • Buyers and successors, if we sell or restructure our business, where the information forms part of the assets being transferred.

All third parties who handle personal information on our behalf are required to keep it confidential and use it only for the purposes we have authorised.

6. Sending personal information overseas

Some of the third parties we use to provide our services are based outside New Zealand, or store personal information on servers located outside New Zealand. This means your personal information may be disclosed overseas, including to:

  • The United States: for example, Microsoft (Microsoft 365), Google (Workspace, Ads, Analytics, reCAPTCHA), Meta (Facebook, Instagram) and Constant Contact.
  • Australia and other countries: where our service providers operate data centres or support teams in other jurisdictions.

Under Information Privacy Principle 12 (IPP12), we will only disclose your personal information to a recipient outside New Zealand if:

  • You authorise the disclosure;
  • The recipient is subject to privacy laws that, overall, provide comparable safeguards to the Privacy Act 2020;
  • The recipient is required to protect the information in a way that, overall, provides comparable safeguards (for example, through contractual terms); or
  • Another lawful basis under IPP12 applies.

Some of the countries we send information to may not have privacy laws that provide the same level of protection as New Zealand. By providing us with your personal information, you understand and agree that it may be transferred and stored outside New Zealand for the purposes set out in this policy.

7. How we tell you about collection at the point of collection

When we collect personal information directly from you (for example, through a form on our website, in person at our showroom, or over the phone), we will make you aware of:

  • The fact that we are collecting your information;
  • The purpose for which we are collecting it;
  • Who we intend to share it with;
  • That Superior Renovations (a trading name of Superior Construction Group Limited) is the agency collecting and holding the information, and our contact details;
  • Any law that requires or authorises the collection (where relevant); and
  • Your right to access and correct your information.

On our online forms, we provide a short notice at the point of collection and a link to this Privacy Policy for full details.

8. Cookies, tracking technologies and online advertising

Our website uses cookies and similar technologies. A cookie is a small text file stored on your device when you visit a website. We use cookies and similar technologies for the following purposes:

8.1 Strictly necessary

  • To make our website work (for example, session cookies and form security).
  • Google reCAPTCHA: we use reCAPTCHA on our forms to protect against spam and abuse. reCAPTCHA collects hardware and software information (such as device and application data), and sends this data to Google for analysis. Use of reCAPTCHA is subject to the Google Privacy Policy and Terms of Service.

8.2 Analytics

  • Google Analytics 4 (GA4): we use GA4 to understand how visitors use our website so we can improve it. GA4 collects information such as pages visited, time spent on the site, and approximate location. You can opt out using the Google Analytics Opt-out Browser Add-on.

8.3 Advertising and remarketing

  • Meta Pixel and Meta Conversions API (CAPI): we use the Meta Pixel and Meta’s Conversions API to measure the effectiveness of our advertising on Facebook and Instagram, to show you relevant ads, and to understand which actions on our website resulted from our ads.
  • Google Ads: we use Google Ads conversion tracking and remarketing to measure ad performance and show relevant ads to people who have previously visited our website.

Your choices: You can manage cookies through your browser settings and adjust how Google and Meta personalise advertising for you through your Google Ad Settings and Meta Ad Preferences. You can also use opt-out tools provided by the Network Advertising Initiative and the Digital Advertising Alliance.

If you turn off cookies, some parts of our website may not function properly.

9. Marketing communications

We send marketing communications (emails, SMS, and similar) only to people who have opted in to receive them, in accordance with the Unsolicited Electronic Messages Act 2007 (UEMA). Our marketing emails are sent through Constant Contact.

Every marketing email or SMS we send will:

  • Identify Superior Renovations as the sender;
  • Provide accurate sender contact information; and
  • Include a clear and functional way to unsubscribe.

You can unsubscribe from our marketing communications at any time by clicking the unsubscribe link in any marketing email, replying STOP to a marketing SMS, or emailing us at the address in section 2. Once you unsubscribe, we will stop sending you marketing communications, but we may still need to contact you about your project, account, or other non-marketing matters.

10. How we protect your personal information

Under Information Privacy Principle 5 (IPP5), we are required to take reasonable steps to protect your personal information from loss, unauthorised access, use, modification or disclosure.

The steps we take include:

  • Storing electronic personal information on secured systems with restricted access.
  • Requiring our staff and contractors to keep personal information confidential.
  • Limiting access to personal information to those staff who need it for their role.
  • Using secure transmission (such as HTTPS / TLS) for our website forms and online payments.
  • Using reputable cloud service providers that maintain appropriate security standards.
  • Reviewing and updating our security practices periodically.

No method of transmitting or storing information is completely secure. While we take reasonable steps to protect your personal information, we cannot guarantee absolute security.

11. How long we keep your personal information

Under Information Privacy Principle 9 (IPP9), we only keep your personal information for as long as we have a lawful purpose for holding it.

In practice, the periods below apply (you can ask us about our current retention practices at any time):

  • Enquiries that do not become projects: up to 24 months from the date of the enquiry.
  • Customer records for completed projects: at least 7 years from project completion, to meet our tax, building, warranty and legal record-keeping obligations. Some records (such as building consent records and producer statements) may be retained longer where required by law.
  • Accounting and tax records: at least 7 years, in accordance with the Tax Administration Act 1994.
  • Marketing database records: until you unsubscribe or ask us to remove your details, after which we keep a minimal record (your email address on a suppression list) to ensure we do not contact you again.
  • Website analytics and advertising data: retained for the periods set by Google, Meta and our other providers (typically 14 to 26 months for individual-level data).

When we no longer have a lawful purpose for holding your personal information, we will securely delete, destroy or de-identify it.

12. Your rights

Under the Privacy Act 2020, you have the following rights:

12.1 Right to access your information (IPP6)

You have the right to ask us to confirm whether we hold personal information about you and, if so, to be given access to that information.

12.2 Right to correct your information (IPP7)

You have the right to ask us to correct any personal information we hold about you that you think is wrong, misleading or out of date. If we do not agree to correct the information, you can ask us to attach a statement of correction to it.

12.3 How to make a request

Send your request to our Privacy Officer using the contact details in section 2 above. To help us respond, please:

  • Include your full name and contact details;
  • Be as specific as possible about what information you want to access or what you want corrected;
  • Provide proof of identity (we may need this to confirm you are the person whose information is being requested).

We will respond to your request as soon as reasonably practicable, and in any case within 20 working days, as required by the Privacy Act 2020. We do not normally charge for access requests, but we may charge a reasonable fee in line with the Act in some circumstances (and we will tell you in advance).

12.4 Right to complain

If you are unhappy with how we have handled your personal information, please contact our Privacy Officer first so we have the chance to fix it.

If you are still not satisfied, you can make a complaint to the Office of the Privacy Commissioner: www.privacy.org.nz, or phone 0800 803 909.

13. Children’s privacy

Our services are intended for homeowners, property owners and adults responsible for renovation decisions. We do not market our services to children and do not knowingly collect personal information from children under 16 without parental or guardian consent.

If you believe we hold personal information about a child that was provided without appropriate consent, please contact our Privacy Officer and we will take steps to delete it.

14. Notifiable privacy breaches

If a privacy breach occurs and we believe it is likely to cause serious harm to you, we will notify you and the Office of the Privacy Commissioner as soon as practicable after becoming aware of the breach, as required by Part 6 of the Privacy Act 2020.

In assessing whether serious harm is likely, we will consider the factors set out in section 113 of the Act, including the sensitivity of the information involved, the nature of the harm, the steps we have taken to reduce the risk of harm, and who has obtained or may obtain the information.

15. Third-party websites and content

Our website may include links to third-party websites, social media platforms, and embedded content (such as YouTube videos or supplier product pages). We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party sites you visit.

16. Do Not Track signals

Some browsers offer a “Do Not Track” (DNT) setting. There is no industry-agreed standard for how websites should respond to DNT signals. Our website does not currently respond to DNT signals, but you can manage cookies and advertising preferences using the methods described in section 8.

17. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, in our services, or in the law. When we make a significant change, we will update the “Last reviewed” date at the top of this policy and, where appropriate, notify you by email or through a notice on our website.

We encourage you to review this policy periodically.

18. Contact us

If you have any questions about this Privacy Policy or our handling of your personal information, please contact:

Steven, Privacy Officer
Superior Renovations (a trading name of Superior Construction Group Limited)

​From the very first consultation, our experience with this team has been nothing short of stellar.

​Working with Eunice, our sales consultant, set a high bar for the rest of the project.
Eunice is truly exceptional at what she does. When we first began our kitchen project, we went through several versions of our floor plan, and she was with us every step of the way—from the initial planning stages right through to the final concept. Her patience and dedication during the design process were remarkable.
Throughout the project, Eunice provided:
* **Invaluable Suggestions:** She has a keen eye for both aesthetics and functionality, pointing out details we never would have considered on our own.
* **Seamless Adjustments:** No matter how many tweaks we requested, she handled every change with professionalism and a "can-do" attitude.
* **Expert Guidance:** She transformed our vague ideas into a cohesive, stunning reality.

​Once the planning was complete, Neil, our project manager, took the reins and truly blew us away. Neil is a consummate professional who balances technical expertise with fantastic communication.
​ He kept us informed at every stage, ensuring we knew exactly what to expect and when.
Whenever a minor pivot was needed, Neil handled it with grace and efficiency, keeping the timeline on track.
His standards for the renovation work were incredibly high, ensuring the final result was polished and beautiful.

​The transition from Eunice’s initial planning to Neil’s execution was flawless. If you are looking for a team that combines design expertise with top-tier project management, look no further. We are absolutely thrilled with our new kitchen and new flooring !
Superior Renovations has just finished a complete remodel of my bathroom. I can see, why the company has such a high reputation. At every stage, from sales, design, project management, and execution, the company excelled at every point. I am just so happy with the work that they have done and they have exceeded my expectations at every point.
Used Superior for a kitchen and bathroom renovation last year. They did an excellent job updating both rooms, communication was excellent ongoing tjrough the project, they coordinated all the tradies, synchronized so there was little downtime, and it all worked exactly as planned and on budget. Was really glad we chose Superior Renovations and plan to use again for our entrance way at some stage.
As I said to my work colleagues ‘I have just had the most pleasant experience’. When they realised it was with renovations at home they were shocked - ‘unheard of’ I was told.
Everything went to plan - timing, project management, costs, etc, etc. Neil communicated with me daily and made my whole bathroom renovation a pleasure.
The best decision I made was choosing Superior Renovations.
Thank you Kevin for our initial connection and for passing me on to Neil to manage the whole process.
We just finished a bathroom renovation and couldn’t be happier with the results. The craftsmanship is top-notch, and the attention to detail in the tiling and finishing is impressive. The team was professional, kept the workspace clean, and delivered exactly what we envisioned. Highly recommend them for anyone looking for a high-quality transformation.
Superior did an excellent job of renovating our ensuite. Project manager Jacob was easy to work with and communications were good.
This is our second review for Superior Renovations. They have done two projects earlier this year and we were so impressed by the work they have finished. After discussing and very careful consideration, we decided to go with more projects with them. So far, they have now completed stage 1 renovation of our house. We still amazed for their knowledge and services; they really listen to us and discuss anything with us if they feel/think could be better…
From the first day we work with them, we have no issue with them at all, from communication, discussing, designing to the teams working on the site.
Especially we are highly recommended to those who are considering doing the house renovation, please contact them and you will know why we are so pleased to have them to do our house renovation.
We are thanking Cici, Neil and the teams so much….
We are looking forward to seeing what the outcome will be.

David and Emily
We recently had our bathroom renovated by Superior Renovations and couldn’t be happier with the experience. Dorothy and Neil were an absolute pleasure to work with. They guided us through every step of the process, making what can be a stressful experience feel smooth and straightforward.
The quoting process was transparent and detailed, with no hidden fees or surprises. Neil was incredibly responsive and always available whenever we had questions or requests, which gave us real peace of mind throughout the project. We really love the end result and enjoy our new bathroom!
We’ll definitely be returning to the Superior Reno team for our next project. Highly recommended!
Our bathroom reno has just been completed & I am so happy. The whole process was easy & hassle free. Alison designed our bathroom & was very patient with our changes/then changes back again. Jacob our project manager was a delight to deal with. He always kept us informed of the scheduling & any other information we may have needed. All the tradies worked hard & the job was completed & signed off within 3 weeks. That's demo, full tiling, installation of new everything & delivery & pick up of the skip down a very tricky driveway. We absolutely love the new bathroom & would recommend Superior Renovations everyday. Future jobs I will definitely be contacting them again. Thank so much for your excellent work
Having explored our reno options, it was an easy decision to select Superior Renovations for our work. As first timers at anything like this we had to trust the system with grand old 100year old bungalow. We were so pleased to have Cici, Sonny and Kai working with us the whole way through. Be shout out to all the team, builders, plumbers, electricians, tilers and painters. A superb job delivered on budget and ahead of time. The communication from Cici and Sonny was first class. Would highly recommend working with Superior Renovations in fact, we already have more worked booked in. Thanks Superior you made Millie and Monty's parents very happy. 🐾
I am very happy with the recent renovation for my new kitchen.
The team worked really hard to get it done within the time frame.
The manager, Jacob, was very helpful and communicated well and always sorts out any issue immediately.
Thank you Irene
We couldn’t be happier with our new pergola! From start to finish, the team was professional, punctual, and easy to work with. They took the time to listen to what we wanted and offered great suggestions to make the design even better. The quality of the materials and workmanship is outstanding — everything feels solid, well-built, and beautifully finished. Kudos to Sinan Sun as she has been an amazing contact with the company.
We are very pleased with our bathroom reno by Superior Renovations! Jacob, Cici and the team always kept us up to date, were always friendly to deal with and finished ahead of schedule. Most importantly we are very happy with the quality of the work.
We have been working with Superior Renovations as a supplier now for over three years. In that time we have found the team to be very professional and well organised. Which is a welcome relief in this industry! Just recently we have become their sole supplier for portaloos, which recognises the collaboration we have forged over these three years.

In particular, Leanne and Elaine set a very high standard of communication and flexibility. This is of vital importance when scheduling deliveries and pickups with us, however, they understand not everything can be done at once and are willing to work with us for the best (supplier/contractor/client) outcome.

I would imagine this ethos would flow directly through to all their contracted renovation work. A pleasure to work with!
A very reliable supplier – we’ve been working with them for three years now, and they have never let us down. Well done to the team.
We have been working with these guys for the past 4 years and find them an awesome company to work with, very efficient and organised. I highly recommend!
Finding someone reliable for renovations has always been the most stressful thing for us. In the past, we had several painful renovation experiences—money was spent but the problems were never truly solved, and things often ended up worse than before. We really didn’t know where to find a trustworthy renovation company.

For more than ten years, our wish had been to renovate our bathroom, laundry, and toilet, so that we could finally enjoy a comfortable and functional living environment. Just when we were about to give up, we came across Superior Renovations online. We quickly made an appointment with Cici, who designed and provided us with a quote.

Throughout the whole process, I was deeply impressed by the professionalism of Superior Renovations. What stood out most was that they always delivered on their promises—everything agreed upon was completed on time. This built a relationship of trust and reliability. Up until completion, I was completely satisfied with their dedication and the quality of their workmanship.

During the renovation, we encountered some of the challenges that often come with older houses, but Cici and her team helped us resolve the discomforts we had been living with for years. We are truly grateful to the construction team.

Some say renovations are easy if you just have money, but I believe the most important thing is finding a trustworthy team that keeps their word, values quality, and cares about the customer’s experience.

Because of this renovation experience, we can now confidently plan our next project—the kitchen—and Superior Renovations will definitely be our first choice. We strongly recommend them.

Finally, I want to thank Cici and the team for helping us fulfill our dream.

Mark & Kate
Sinan is a very good consultant. She helps a lot during renovation. Very satisfied with their job.
It was great to have Alison's recommendations and input on how & what would look best for our kitchen and bathroom reno. Jacob, our project manager, has been a star too; ensuring that the project was delivered as planned, AND giving us great ideas & suggestions along the way.

We will definitely be calling on you guys again for our next home reno. Thanks team!
Very impressed with Superior Renovations.Building our pergola with blinds for a fair price .First thank you Sinan for quoting the job and your flexabilty and knowledge..Secondly the job was done well within the time frame, thanks to Jeff for supervising the job ( eventhough he wasn't too well) and keeping us up to date throughout the process. Payment was fair and easy as well .
Thoroughly recommend Superior Renovations for your reno job 👍
Very efficient team of workers and high quality finish.
Very happy with our renovated bathroom.
We will use this company again.
We’re very happy with the renovation work done by the team. It’s rare for renovation projects to finish on time, but they committed to completing ours before the Easter holiday—and they delivered! Our project manager, Jacob, worked incredibly hard (even physically! 😄) to make it happen.

I admit I might not have been the easiest client—I was particular about details like colours, tile placement, and exactly where the hand basin bowl should sit on the bench. But they listened, took it all on board, and got it done. Thank you, Jacob!
I’ll definitely bring you another challenge in the future. 😉
Thanks Superior Renovations for doing our house, it definitely looks a lot better now! Special thanks goes to Alison and Jacob for their excellent effort and good manners in handling the construction process, it wasn't easy but with them around it definitely became easier to handle. Cheers🥂
Absolutely thrilled with the outcome of our renovation of two bathrooms and kitchen in a double level home. Kevin and his entire team were an absolute pleasure to work with from the get-go. Every minor detail was attended to, and all our requests were accommodated. Cyrus deserves a special mention as under his watchful eye and expertise, nothing could go wrong.
I have recently finished a renovation in our 1930’s bungalow, updating the original (and I do mean original) kitchen and bathroom. Plus creating a new laundry and removing three fireplaces which created two new spaces including an office. From the initial appointment with Alison who came over and then provided drawings and a quotation, to the work with Frank, our project manager and the team, this has been a wonderful renovation experience. I would have described myself as a nervous-renovator prior to doing this, as I had never done a renovation before, but Frank, Alison, Sunny and all the team have worked so tirelessly and generously to create spaces that we love. Superior’s care in managing the project has meant that we have come away with much more than we originally sought to achieve and without the stress I hear others lament about when they renovate. I would recommend Frank, Alison, Sunny and the team at Superior Renovations wholeheartedly.