Our Management Team: Four Department Heads
In January 2025 we formed our management team.
Why we added a management layer
The business had grown to the point where it needed a proper layer between the directors and the day-to-day running of each department. So we appointed four department heads, most of them promoted from within.
We’d come a long way since 2017. More renovations running at once, more people on the team, and more brands under the wider group. At a certain size, the directors can’t stay across every department every day, and trying to leaves decisions waiting on the wrong desk. A middle-management layer is how a growing company keeps decisions close to the people doing the work.
The four department heads
Swati Tiwary stepped up to Head of Marketing. She’s been with us for years; she was our Marketing Manager back when the showroom opened in 2022, so it was a natural move. She now leads how the company presents itself, from the brand to the website.
Cici Zuo became Head of Sales, leading the team that runs those first design-led conversations with clients. Dorothy Li took on Head of Design, leading our in-house Design Department and the interior and material side of every project. And Elaine Liu leads our accounts function as Head of Accounts, keeping the financial side of the business running day to day.
Between them, the four heads cover the parts of the business a renovation touches from first enquiry to final invoice: how you find us, the conversations you have, the design you sign off, and the paperwork behind it all.
What this means for you
None of this is the flashy part of a renovation company. It’s the opposite. It’s the structure that lets the visible work happen properly. As we take on bigger projects and more of them at once, the difference between a good year and a messy one comes down to whether the right people own the right decisions.
For you, it means clear ownership. Each part of your project has an accountable lead, so things are less likely to fall between the cracks when several jobs are running at once. Promoting from within mattered to us here. The people now heading these departments already knew the business, the clients and the way we work. That’s four experienced people stepping up, not four new faces learning the ropes.
Common questions about our team structure
Who leads each department at Superior Renovations?
Since January 2025 we've had four department heads: Swati Tiwary (Head of Marketing), Cici Zuo (Head of Sales), Dorothy Li (Head of Design) and Elaine Liu (Head of Accounts), sitting between the directors and the day-to-day running of each team.
When did Superior Renovations form its management team?
In January 2025. The business had grown enough to need a layer of department heads between the directors and the daily running of each department, so we appointed four.
Were the department heads hired in or promoted from within?
Most were promoted from within. Swati Tiwary, for example, was our Marketing Manager when the showroom opened in 2022 before stepping up to Head of Marketing. They already knew the business, the clients and how we work.
Does a bigger team change how my renovation is handled?
The point of the structure is that it doesn't, in the way that matters. Clear department ownership is what keeps your project moving smoothly as the company takes on more work at once, so you still get a single, accountable line of responsibility.
